Aircall in your sales process – not just a phone app without CRM integration.
Connecting Aircall – Customized and Seamless
Aircall is a cloud-based phone system for sales and support – featuring call routing, IVR, call recording, and extensive integration options. For operationally complex companies, Aircall is relevant because telephony has a direct impact on customer experience and sales efficiency – and call data should not end up in a separate tool. We integrate Aircall into customized enterprise software. No off-the-shelf standard connection, no limited plug-in – but a tailored integration that precisely fits your processes and system.
What We Connect
| Integration Options | |
|---|---|
| 🔄 | Automatically assign call data and recordings to the correct customer and case |
| 📊 | Represent call volume, availability, wait times, and call duration in centralized reporting |
| 📄 | Document call notes and tags directly in the customer or order record |
| ⚡ | Event-driven workflows via Aircall Webhooks – e.g., creating a task for missed calls, starting follow-ups after calls end |
| 🔗 | Bidirectional data exchange between Aircall, CRM, ticketing system, dispatch, and other systems |
How the Integration Works
We work directly with the Aircall REST API and the webhook system. The integration is developed as a fixed component of your Operating System – no third-party middleware, no workarounds. What this specifically means:
| 🏗️ | Customized integration – built for your processes, not for the average |
| 🔄 | Automatic data flow – calls are documented in real-time in the system |
| 🗄️ | A unified data foundation – telephony is part of your central customer history |
| 🛡️ | Secure and GDPR-compliant – encrypted, with recording logic and documented |
Typical Use Case
A B2B sales company with 30 employees and a 12-member team makes daily calls to leads and customers. After each conversation, the employee needs to search for the customer in the CRM and create a note. With 40 calls a day, hardly anyone manages to do this consistently. Missed calls from important leads sometimes go unnoticed for days.
Through the integration, every call is automatically documented in the CRM – contact association, timestamp, duration, recording link. Missed calls generate prioritized callback tasks. After each conversation, a follow-up workflow can begin. Sales management sees call activity and conversion rates on the dashboard. Telephony shifts from an isolated channel to a measurable sales tool.
Part of Your Operating System
Aircall is a modern cloud phone system with a strong API. However, used in isolation, it remains just a phone tool whose data must be transferred manually. Only as part of an integrated system does Aircall realize its full potential – when every call is automatically documented and conversation outcomes trigger workflows. We develop AI-powered Operating Systems for operationally complex companies. The Aircall integration is one component of that.