Brevo in your customer process—not as a marketing silo next to sales.
Connecting Brevo – Custom and Seamless
Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, SMS distribution, marketing automation, CRM, and transactional emails. Many mid-market companies use Brevo as their central platform for customer communication and lead management. For operationally complex companies, Brevo becomes relevant when marketing and customer data should not remain in a separate tool—but instead function as an integrated part of a system that connects sales, operations, and customer communication. We integrate Brevo into custom business software. No off-the-shelf connection, no plug-in with limitations—but a tailor-made connection that fits your processes and system precisely.
What We Connect
| Integration Options | |
|---|---|
| 🔄 | Automatically synchronize contacts and segments between Brevo and your central system |
| 📊 | Transfer campaign results, open rates, and engagement data into comprehensive reporting |
| 📄 | Automatically send transactional emails and SMS from within the system |
| ⚡ | Event-driven workflows—for example, create sales tasks on click, update CRM status on unsubscribe |
| 🔗 | Bidirectional data exchange between Brevo, ERP, CRM, order management, and other systems |
How the Integration Works
We work directly with the Brevo API v3 and the webhook system. The connection is developed as an integral part of your operating system—no third-party middleware, no workarounds. What this specifically means:
| 🏗️ | Custom connection—built for your processes, not for the average |
| 🔄 | Automatic data flow—no manual list exports or contact matching |
| 🗄️ | One database—Brevo data flows into your central system |
| 🛡️ | Secure and GDPR-compliant—EU hosting, double opt-in logic, and documented |
Typical Use Case
A service company with 50 employees uses Brevo for newsletters and transactional emails. Contact lists are exported monthly via CSV. When a customer clicks on an offer, the sales team is unaware. Transactional emails go through a separate service. Customer interaction exists in fragments.
With the integration, contact data flows automatically in both directions. Campaign results generate sales tasks—a click on an offer informs the responsible employee. Transactional and marketing emails go through one platform, fed by current system data. The entire communication channel becomes transparent, manageable, and measurable.
Part of Your Operating System
Brevo is a versatile platform for marketing, CRM, and transactional communication. But when used in isolation, it remains a marketing tool with manually maintained data. Only as part of an integrated system does Brevo realize its full value—when contacts are automatically synchronized, campaigns trigger operational processes, and customer communication does not happen alongside the business but within it. We develop AI-powered operating systems for operationally complex companies. The Brevo integration is a building block of that.