Matomo in your decision-making framework – not just as an analytics dashboard exclusively for marketing.
Connecting Matomo – Customized and Seamless
Matomo is an open-source web analytics platform that serves as a privacy-friendly alternative to Google Analytics – self-hosted or cloud-based. Companies use Matomo to analyze visitor behavior on websites, portals, and web applications: page views, conversions, user paths, campaign performance. For operationally complex companies, Matomo becomes relevant when usage data should not end up in an isolated dashboard – but rather feed operational decisions, processes, and AI models with real behavioral data. We integrate Matomo into custom enterprise software. No off-the-shelf standard connection, no plug-in with limitations – but a tailored connection that perfectly fits your processes and your system.
What We Connect
| Integration Capability | |
|---|---|
| 🔄 | Automatically import usage and behavioral data into the central system |
| 📊 | Link web analytics with business data – conversions, campaigns, and revenues in one report |
| 📄 | Utilize custom events and goals from Matomo as triggers for operational workflows |
| ⚡ | Event-driven automations – e.g., on conversion, form completion, or threshold breach |
| 🔗 | Bidirectional data exchange between Matomo, CRM, marketing tools, and other systems |
How the Integration Works
We work directly with the Matomo Reporting API, the Tracking API, and the Matomo Tag Manager API. The connection is developed as an integral part of your operating system – no third-party middleware, no workarounds. What this specifically means:
| 🏗️ | Custom connection – built for your processes, not for the average user |
| 🔄 | Automated data flow – no manual report exports or dashboard screenshots |
| 🗄️ | A single data foundation – Matomo data flows into your central system |
| 🛡️ | Secure and GDPR-compliant – self-hosted, cookieless options available, fully documented |
Typical Use Case
A B2B service provider with 60 employees operates a website, a customer portal, and a self-service area – all tracked with Matomo. Marketing checks visitor numbers and campaign performance weekly. But the data remains in Matomo. No one knows which visitors are already customers. Whether an existing customer is still using the portal or has not visited for months requires manual reconciliation. The relationship between marketing activities and new customer acquisition costs hours of research each time. Through the integration, Matomo data flows automatically into the operating system. Website visits are linked with CRM contacts. If a key client's portal activity declines, the system notifies the account manager. Campaign results flow into the same reporting as revenue data and project utilization. Marketing, sales, and management operate with one version of the truth – not three dashboards that no one connects.
Part of Your Operating System
Matomo is a privacy-friendly, powerful analytics platform – particularly attractive for companies that take GDPR compliance and data sovereignty seriously. However, when used in isolation, it remains a dashboard that only describes what happens on the website – without connection to what occurs behind the scenes in the company. Only as part of an integrated system does Matomo realize its full potential – when behavioral data informs operational processes, usage patterns feed AI models, and analytics is no longer an end in itself, but a foundation for decision-making. We develop AI-powered operating systems for operationally complex companies. The Matomo integration is one building block of this.