Echoes in your sales context – not as a monitoring tool whose alerts disappear into a separate dashboard.
Connect the Echoes API – Custom and Seamless
Echoes (formerly Echobot) is a European platform for sales intelligence and company information – it provides structured company data, trigger events, decision-maker contacts, and industry analyses from publicly available sources. Businesses use Echoes to identify target companies, recognize sales opportunities, and automatically enrich master data. For operationally complex companies, Echoes is relevant because company data and sales signals should not remain in a separate tool – but function as an integrated part of a system that connects sales, customer management, and operational decisions. We integrate the Echoes API into custom business software. No pre-made standard connection, no plug-in with limitations – rather a tailored connection that precisely fits your processes and your system.
What We Connect
| Integration Options | |
|---|---|
| 🔄 | Automatically provide and update company data and decision-maker contacts in the central system |
| 📊 | Transfer trigger events – management changes, expansions, funding rounds – into reporting as sales signals |
| 📄 | Automatically enrich master data – industry, number of employees, revenue, locations |
| ⚡ | Event-driven workflows – e.g., create a sales task on trigger event, establish a lead for a new target company |
| 🔗 | Comprehensive connection to CRM, sales, marketing tools, and other systems |
How the Integration Works
We work directly with the Echoes REST API. The connection is developed as a core part of your operating system – no third-party middleware, no workaround. What this concretely means:
| 🏗️ | Custom connection – built for your processes, not for the average |
| 🔄 | Automatic data flow – company data and events flow into the system without manual intervention |
| 🗄️ | A unified data basis – Echoes data is part of your central customer master |
| 🛡️ | Secure and GDPR-compliant – EU-based, public sources, documented |
Typical Use Case
A B2B sales team with 15 employees manually researches target companies – industry, size, decision-makers. Someone invests 20 minutes per lead, and the quality varies. Trigger events – a management change at a target customer, an expansion of an existing customer – are noticed randomly or not at all.
Through the integration, the operating system automatically enriches customer master data. For new leads, company data, industry, and decision-maker contacts flow directly into the record. Trigger events create sales tasks – a management change at an existing customer informs the account manager, an expansion of a target company creates an acquisition task. Sales intelligence shifts from a manual research project to automated system performance.
Part of Your Operating System
Echoes provides structured company data and sales signals from European sources. But when used in isolation, it remains a research tool alongside the CRM. Only as part of an integrated system does Echoes realize its full benefit – when company data automatically flows into customer records and trigger events initiate sales processes. We develop AI-powered operating systems for operationally complex companies. The Echoes integration is a building block of this.