Amazon in your multichannel system – not as Seller Central, which is managed manually alongside the rest of the company.
Connect to Amazon – Customized and Seamless
Amazon is the world's largest online marketplace. Through the Amazon Selling Partner API (SP-API), companies can list products, manage orders, handle shipping, and synchronize inventory. For operationally complex businesses with multichannel sales, Amazon is relevant because marketplace data should not be manually reconciled between Seller Central and internal systems. We integrate Amazon into custom corporate software. No pre-made standard connection, no plugin with limitations – but a tailored connection that fits precisely with your processes and your system.
What We Connect
| Integration Options | |
|---|---|
| 🔄 | Automatically import orders from Amazon into the central system and initiate order processing |
| 📊 | Represent sales, margins, return rates, and channel performance in cross-sectional reporting |
| 📄 | Automatically synchronize products, prices, and inventory between Amazon and the internal system |
| ⚡ | Event-driven workflows – e.g., start shipping upon order, inform customer service on returns, send alerts upon reviews |
| 🔗 | Bidirectional data exchange between Amazon, ERP, inventory management, accounting, CRM, and other systems |
How the Integration Works
We work directly with the Amazon Selling Partner API (SP-API) – Orders, Catalog, Inventory, Fulfillment, Reports, and Notifications. The connection is developed as an integral part of your operating system – no third-party middleware, no workaround. This means:
| 🏗️ | Customized connection – built for your processes, not for the average |
| 🔄 | Automatic data flow – no manual order exports or inventory reconciliations |
| 🗄️ | A single data source – Amazon data flows into your central system |
| 🛡️ | Secure and GDPR-compliant – based on OAuth2, encrypted, and documented |
Typical Use Case
A trading company with 50 employees sells through a webshop, eBay, and Amazon – 1,500 active listings. Orders are manually exported and transferred to the ERP. Inventory levels do not match across channels. Price changes are entered individually. Amazon fees and margins are calculated in Excel.
With the integration, Amazon becomes a connected sales channel. Orders flow into the system in real-time. Inventory levels remain consistent across channels. Products and prices are managed centrally. Shipping confirmations flow back automatically. Returns create processes with customer context. Amazon fees factor into margin calculations. Management sees performance per channel in a dashboard.
Part of Your Operating System
Amazon is one of the most important sales channels in e-commerce. But managed in isolation through Seller Central, it remains a parallel channel with a manual bridge. Only as part of an integrated system does Amazon realize its full benefit – when orders automatically trigger subsequent processes, inventory remains consistent, and the marketplace operates within the company rather than alongside it. We develop AI-powered operating systems for operationally complex companies. The Amazon integration is one component of that.